What is Social Selling? The term “social selling” became well known in modern times and is becoming an increasingly famous buzzword. However, “social selling” can mean different things to different social groups. Its unifying characteristic is that it is a marketing strategy through an approach, such as the use of social media to interact directly with their prospective customers and eventually convert them into loyal ones. It results in attracting and retaining customers. The phrase is commonly linked to the use of social media such as Facebook, Twitter, Instagram and other platforms. It is a modern day resource for businesses to build relationships and nurture existing relationships thereby increasing efficiency of selling their products and services to customers.

If you are a business owner who is still starting in the business world, you must first establish a relationship between you and your prospective customers. The social media platforms are a modern day resource to free marketing; in addition it is also relatively easy to understand and maintain. Failure to run alongside you competitors will be a great disadvantage to your business. You either evolve or die out.

Social Selling

With all of us being users of social media, it is no wonder that it is used by most companies alike as an avenue to signal their needs, wants and intentions. Most businesses nowadays tend to take advantage of using social media to get ahead of the pack. Social selling gives your business the chance to communicate with your potential customers, with the right platform and at a minimal cost if not totally free. It is mainly used for the purpose of disseminating the content of what you are selling and establishing a community since most consumers doesn’t go on social media to buy stuff.  As a businessman it provides you an opportunity to learn more about your target market, what they need, what they’re doing and where they’re going. By developing a following on social channels, you have a direct line of communication with your customers.

Social selling can also generate awareness from influential people about what your client base wants. In addition, it can help open the doors to other opportunities with trusted partners and industry leaders who sell large with higher closing rates.

Social selling means a lot of things. Its main strength is that it provides opportunity to businesses, an opportunity to communicate directly with their customers and engage quality conversation in order to improve the goods and services they are selling.

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